Vol. 11 No. 4 (2024): October-December

Original Peer Review Articles

  • EFFECT OF ON-LINE DISTRIBUTION CHANNELS ON SALES PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN ENUGU METROPOLIS.
    Dr. John Odinaka Ekeocha, Prof. Nebo, Gerald Nwora , Dr. Sylvia Ifunanya Ekeocha
    https://doi.org/10.5281/zenodo.13991042

    The study investigated the effect of on-line distribution channels on sales performance of small and medium scale enterprises in Enugu State metropolis. The specific objectives were to; determine the extent to which social media channel affect sales performance of SMEs in Enugu metropolis,

    1-13
    DOI: https://doi.org/10.5281/zenodo.13991042
  • PRODUCT ATTRIBUTES AND CONSUMERS’ CHOICE OF POWDER DETERGENTS BRANDS IN SOUTH-EAST NIGERIA
    Ogbuke, John Chukwudi (Ph.D.), Prof. Ngozi Grace Ejionueme, Prof. Nebo, Gerald Nwora, Okafor, Ozoemena Christian (Ph.D.), Ogbuke George Tochukwu, Barr. Ogbuke Julius, Dr. Eze, Jude Obinna, Prof. Innocent Ikenna Chukwu
    https://doi.org/10.5281/zenodo.14050167

    The study examined “product attributes and consumers’ choice of powder detergents brands in south East, Nigeria”. The specific objectives were to: assess safety attributes and consumer’s choice of powder detergents and investigate the relationship between sense-appeal attributes and consumer’s

    14-23
    DOI: https://doi.org/10.5281/zenodo.14050167