ANIEBIET , Etuk; ANIEFIOK , Okon Akpan; ANIEKAN , Eyo Awah. ADVERTISING BUDGETS AND FINANCIAL PERFORMANCE: ANALYZING THE OPTIMAL BALANCE FOR LONG-TERM PROFITABILITY IN NIGERIAN STARTUPS. American Interdisciplinary Journal of Business and Economics (AIJBE), [S. l.], v. 11, n. 4, p. 18–30, 2024. DOI: 10.5281/zenodo.13992449. Disponível em: https://sadijournals.org/index.php/AIJBE/article/view/927. Acesso em: 6 may. 2025.