Robert, Z. and John, H. J. 2023. DUELING SMARTPHONE GIANTS: A COMPREHENSIVE EXAMINATION OF HUAWEI AND IPHONE’S BRAND EQUITY, SALES, AND SERVICES. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM). 10, 3 (Aug. 2023), 33–49. DOI:https://doi.org/10.5281/zenodo.8275476.