Ogbuke, J. C.; Ejionueme, N. G.; Nebo, G. N.; Okafor, O. C.; Ogbuke , G. T.; Ogbuke , J.; Eze, J. O.; Chukwu , I. I. PRODUCT ATTRIBUTES AND CONSUMERS’ CHOICE OF POWDER DETERGENTS BRANDS IN SOUTH-EAST NIGERIA. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM) 2024, 11, 14-23.