Etuk, A., Okon Akpan, A., & Awah, A. E. (2025). ANALYSIS OF THE INFLUENCE OF AI-DRIVEN SERVICES ON CUSTOMER PERCEPTION IN THE NIGERIAN E-COMMERCE SECTOR. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM), 12(1), 1–15. https://doi.org/10.5281/zenodo.14733901