UDAYANA, Purnama. THE IMPACT OF CUSTOMER EQUITY ON WORD-OF-MOUTH BEHAVIOR THROUGH PURCHASE INTENTION: A STUDY ON THE TOURISM INDUSTRY IN INDONESIA. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM), [S. l.], v. 9, n. 4, 2023. Disponível em: https://sadijournals.org/index.php/IJIRMM/article/view/100. Acesso em: 4 may. 2025.