PASCHOAL, O. D. THE POWER OF GROWTH HACKING STRATEGIES: A CASE STUDY OF UBER’S EXPONENTIAL GROWTH IN THE DIGITAL MARKETING WORLD. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM), [S. l.], v. 9, n. 2, p. 13–25, 2023. Disponível em: https://sadijournals.org/index.php/IJIRMM/article/view/77. Acesso em: 4 may. 2025.