JOHN , M. Anderson. READINESS OF THE OUT-OF-HOME ADVERTISING INDUSTRY FOR THE 4TH INDUSTRIAL REVOLUTION. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM), [S. l.], v. 11, n. 3, p. 20–37, 2024. DOI: 10.5281/zenodo.12805187. Disponível em: https://sadijournals.org/index.php/IJIRMM/article/view/859. Acesso em: 4 may. 2025.