OGBUKE, John Chukwudi; EJIONUEME, Ngozi Grace; NEBO, Gerald Nwora; OKAFOR, Ozoemena Christian; OGBUKE , George Tochukwu; OGBUKE , Julius; EZE, Jude Obinna; CHUKWU , Innocent Ikenna. PRODUCT ATTRIBUTES AND CONSUMERS’ CHOICE OF POWDER DETERGENTS BRANDS IN SOUTH-EAST NIGERIA. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM), [S. l.], v. 11, n. 4, p. 14–23, 2024. DOI: 10.5281/zenodo.14050167. Disponível em: https://sadijournals.org/index.php/IJIRMM/article/view/926. Acesso em: 4 may. 2025.