ETUK, Aniebiet; OKON AKPAN, Aniefiok; AWAH, Aniekan Eyo. ANALYSIS OF THE INFLUENCE OF AI-DRIVEN SERVICES ON CUSTOMER PERCEPTION IN THE NIGERIAN E-COMMERCE SECTOR. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM), [S. l.], v. 12, n. 1, p. 1–15, 2025. DOI: 10.5281/zenodo.14733901. Disponível em: https://sadijournals.org/index.php/IJIRMM/article/view/984. Acesso em: 13 mar. 2025.