Ogbuke, John Chukwudi, Ngozi Grace Ejionueme, Gerald Nwora Nebo, Ozoemena Christian Okafor, George Tochukwu Ogbuke, Julius Ogbuke, Jude Obinna Eze, and Innocent Ikenna Chukwu. 2024. “PRODUCT ATTRIBUTES AND CONSUMERS’ CHOICE OF POWDER DETERGENTS BRANDS IN SOUTH-EAST NIGERIA”. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM) 11 (4):14-23. https://doi.org/10.5281/zenodo.14050167.