Etuk, A., Okon Akpan, A. and Awah, A. E. (2025) “ANALYSIS OF THE INFLUENCE OF AI-DRIVEN SERVICES ON CUSTOMER PERCEPTION IN THE NIGERIAN E-COMMERCE SECTOR”, International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM), 12(1), pp. 1–15. doi: 10.5281/zenodo.14733901.