Ogbuke, John Chukwudi, et al. “PRODUCT ATTRIBUTES AND CONSUMERS’ CHOICE OF POWDER DETERGENTS BRANDS IN SOUTH-EAST NIGERIA”. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM), vol. 11, no. 4, Oct. 2024, pp. 14-23, doi:10.5281/zenodo.14050167.