Udayana P. THE IMPACT OF CUSTOMER EQUITY ON WORD-OF-MOUTH BEHAVIOR THROUGH PURCHASE INTENTION: A STUDY ON THE TOURISM INDUSTRY IN INDONESIA. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM) [Internet]. 2023 Aug. 3 [cited 2025 May 4];9(4). Available from: https://sadijournals.org/index.php/IJIRMM/article/view/100