Gray S. THE IMPORTANCE OF ENVIRONMENTAL SCANNING FOR SUCCESSFUL MARKETING: AN ANALYSIS OF INTERNAL AND EXTERNAL FACTORS. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM) [Internet]. 2023 Aug. 3 [cited 2025 May 2];9(3):49-55. Available from: https://sadijournals.org/index.php/IJIRMM/article/view/92