Etuk A, Okon Akpan A, Awah AE. ANALYSIS OF THE INFLUENCE OF AI-DRIVEN SERVICES ON CUSTOMER PERCEPTION IN THE NIGERIAN E-COMMERCE SECTOR. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM) [Internet]. 2025 Jan. 24 [cited 2025 Mar. 13];12(1):1-15. Available from: https://sadijournals.org/index.php/IJIRMM/article/view/984