FROM CHATTING TO MARKETING: THE DEPLOYMENT OF SOCIAL MEDIA FOR MARKETING ACTIVITIES BY STUDENT ENTREPRENEURS

https://doi.org/10.5281/zenodo.12743095

Authors

  • Bernice Oluwalanu Sanusi, PhD Department of Mass Communication, Redeemer University, Ede, Osun State, Nigeria
  • Sunday Zechariah Olanihun Department of Mass Communication, Redeemer University, Ede, Osun State, Nigeria

Keywords:

deployment, social media, marketing activities, student-entrepreneurs, Fountain University Osogbo

Abstract

Social media have assumed a ubiquitous status with its ability to be used making contacts, connections, knowledge, well as businesses. now gone beyond the corporate business world and, especially among. Thus, this study examines the deployment of social media for marketing activities among student entrepreneurs, using Fountain University, Osogbo (FUO). The study was guided by two objectives theoretical background Survey Method was used structured questionnaire was adopted as the instrument of data collection from the 167-sample size of the study through Simple Random Sampling and Purposive Sampling Techniques. Findings of the study revealed that FUO students used social media platforms for marketing activities at least once in a week the most used social media for marketing activities by Facebook, Instagram, Twitter telegram the least used. Also, it was found easy accessibility and profit maximization addition to no or low cost of advertisement among the factors that motivated FUO student entrepreneurs to social media platforms for marketing activities. It is however recommended that further studies to provide more empirical on the of social media for marketing activities among undergraduates, the motivations behind its usage the effects. This could be in of replicating this study its scope expanded to other tertiary across the nation. Tertiary institutions can be selected based on geo-political zones in Nigeria

Published

2024-07-15

How to Cite

Bernice , O. S., & Olanihun, S. Z. (2024). FROM CHATTING TO MARKETING: THE DEPLOYMENT OF SOCIAL MEDIA FOR MARKETING ACTIVITIES BY STUDENT ENTREPRENEURS. Interdisciplinary Journal of Linguistics, Marketing and Communication (IJLMC), 11(3), 12–22. https://doi.org/10.5281/zenodo.12743095

Issue

Vol. 11 No. 3 (2024): July-September

Section

Original Peer Review Articles
Copyright & Licensing

Copyright (c) 2024 Interdisciplinary Journal of Linguistics, Marketing and Communication (IJLMC)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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