ANALYZING PRESIDENT TINUBU’S SPEECH ON ECONOMIC CHALLENGES: A CRITICAL DISCOURSE ANALYSIS OF PERSUASIVE TOOLS

https://doi.org/10.5281/zenodo.12731262

Authors

  • Adelabu, Omowale Taofeek (PhD) Department of Mass Communication, Redeemers University Ede, Osun State, Nigeria.
  • Olanihun, Sunday Zechariah Department of Mass Communication, Redeemers University Ede, Osun State, Nigeria.
  • Daniel, Henry Amos Department of Mass Communication, Redeemers University Ede, Osun State, Nigeria.
  • Olawuwo, Gift Oluwasayo Department of Mass Communication, Redeemers University Ede, Osun State, Nigeria.
  • Okoji Chukwudinma Taiwo (PhD) Department of Mass Communication, Federal Polytechnic Offa, Kwara State, Nigeria
  • Oladipupo Abdullahi Akinola (PhD) Department of Mass Communication, Federal Polytechnic Ede, Osun State, Nigeria.

Keywords:

Critical Discourse Analysis, Political Speech, Political Discourse, Persuasive Discourse, Economy

Abstract

Speeches are used in various circumstances during the reign of political leaders. Although speeches are more pronounced during campaigns, victories at polls, inauguration Independence Day, and New Year’s Day, etc., they can be driven by occasion. Hence, this study examines President Tinubu’s speech to address economic challenges using persuasive and rhetorical tools. The address was the 3rd speech or state of the nation by President Tinubu after 2 months in office. This study employed critical discourse analysis (CDA). The corpus of this study was the manuscript of President Tinubu’s third speech as president of Nigeria. The study revealed that President Tinubu's speech blamed individuals who divert subsidy money for personal gain for economic challenges, reinforcing power differentials in the country's political economy. The speech preached hope using affirmative and persuasive language to offer economic relief in the short- and long-term and projected solutions. The study concludes that the speech on economic challenges was used as a means of giving hope and persuading Nigerians to key into the president’s economic policies. Therefore, it provided much evidence to recommend that speech when deployed skillfully can offer legitimate or desirable delivery, potentially shaping public perceptions and influencing policy decisions

Published

2024-07-12

How to Cite

Adelabu, , O. T., Olanihun, S. Z., Daniel, , H. A., Olawuwo, G. O., Okoji , C. T., & Oladipupo , A. A. (2024). ANALYZING PRESIDENT TINUBU’S SPEECH ON ECONOMIC CHALLENGES: A CRITICAL DISCOURSE ANALYSIS OF PERSUASIVE TOOLS. Interdisciplinary Journal of Linguistics, Marketing and Communication (IJLMC), 11(3), 1–11. https://doi.org/10.5281/zenodo.12731262

Issue

Vol. 11 No. 3 (2024): July-September

Section

Original Peer Review Articles
Copyright & Licensing

Copyright (c) 2024 Interdisciplinary Journal of Linguistics, Marketing and Communication (IJLMC)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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