MARKWEI, Martey Edward; KINGSFORD, Adenutsi; KOFI, Mante George Dominic; APREH, Siaw Gladys; RUTH, Addo Asabia. SALES PROMOTION TOOLS, CUSTOMER EMOTIONS AND CONSUMER BUYING RESPONSES IN GHANA. Interdisciplinary Journal of Linguistics, Marketing and Communication (IJLMC), [S. l.], v. 11, n. 2, p. 74–87, 2024. DOI: 10.5281/zenodo.12190968. Disponível em: https://sadijournals.org/index.php/IJLMC/article/view/800. Acesso em: 15 may. 2025.