RUFINA , Muhammed. ANALYZING THE RELATIONSHIP BETWEEN INNOVATION CAPABILITY, CRM, AND SME PERFORMANCE IN PLATEAU STATE . Interdisciplinary Research Journal of Management and Social Sciences (IRJMSS), [S. l.], v. 9, n. 3, p. 1–31, 2023. Disponível em: https://sadijournals.org/index.php/IRJMSS/article/view/326. Acesso em: 4 may. 2025.