Rufina , Muhammed. “ANALYZING THE RELATIONSHIP BETWEEN INNOVATION CAPABILITY, CRM, AND SME PERFORMANCE IN PLATEAU STATE ”. Interdisciplinary Research Journal of Management and Social Sciences (IRJMSS), vol. 9, no. 3, Aug. 2023, pp. 1-31, https://sadijournals.org/index.php/IRJMSS/article/view/326.