MAHATMA , Jam Mercedes; HASSAN , Masood. AN INVESTIGATION INTO THE IMPACT OF ADVERTISING ON MALE AND FEMALE CONSUMER PURCHASE DECISIONS IN THE COSMETIC INDUSTRY OF MAURITIUS. Journal of Interdisciplinary Research in Accounting and Finance (JIRAF), [S. l.], v. 9, n. 1, p. 115–127, 2023. Disponível em: https://sadijournals.org/index.php/JIRAF/article/view/191. Acesso em: 14 mar. 2025.