Mahatma , J. M. and Hassan , M. (2023) “AN INVESTIGATION INTO THE IMPACT OF ADVERTISING ON MALE AND FEMALE CONSUMER PURCHASE DECISIONS IN THE COSMETIC INDUSTRY OF MAURITIUS”, Journal of Interdisciplinary Research in Accounting and Finance (JIRAF), 9(1), pp. 115–127. Available at: https://sadijournals.org/index.php/JIRAF/article/view/191 (Accessed: 14 March 2025).