Vol. 11 No. 1 (2024): January-March

Original Peer Reviewed Articles

  • TARKETT GROUP EXPANSION STRATEGIES IN NIGERIA AND SENEGAL: DUNNING'S OLI APPROACH
    Sakpaide Efe Joseph, Ph.D
    https://doi.org/10.5281/zenodo.11190773

    Any business hoping to succeed must first expand internationally and must also tradeoff between the benefits and potential pitfalls that may be associated with such strategies. Consequently, this research did a comparative analysis on the expansion plan of Tarkett group to invest in either

    39-51
    DOI: https://doi.org/10.5281/zenodo.11190773
  • E-SERVICE QUALITY AND CUSTOMER LOYALTY IN ONLINE SHOPPING IN NIGERIA
    Aniefiok Okon Akpan, Aniebiet Etuk
    https://doi.org/10.5281/zenodo.10814519

    Businesses grow and become successful when loyal customers are available to repeatedly patronize them. However, getting loyal customers in the online market is more difficult than in the traditional market. Many online firms do not know how to make their online presence attractive enough to meet

    1-22
    DOI: https://doi.org/10.5281/zenodo.10814519
  • EFFECT OF INTERNAL ENVIRONMENTAL FACTORS ON GROWTH OF PHARMACEUTICAL COMPANIES IN SOUTH EAST NIGERIA
    Chime, Eric Chibueze, Okechukwu, Elizabeth Uzoamaka, Nwekwo, Ngozi Mabel, Ph.D
    https://doi.org/10.5281/zenodo.10822333

    The study examined the effect of internal environmental factors on growth of pharmaceutical companies in South East Nigeria. Specifically, the study examined the effect of financial capability on profit growth of pharmaceutical companies in South East Nigeria; the effect of marketing capability

    23-38
    DOI: https://doi.org/10.5281/zenodo.10822333