Review Paper

• UNDERSTANDING EGYPTIAN CONSUMERS' PREFERENCES FOR COUNTERFEIT AND GENERIC PRODUCTS: AN ANALYSIS OF INFLUENCING FACTORS

  Mostafa E. AboElsoud, Kanzy Seiregb

  The counterfeit market is a growing concern globally, and this study aims to investigate the factors influencing consumers' preferences for counterfeit and generic products in Egypt. Through surveying 271 consumers, this research concludes that demographic variables, perceived risk, and prior

  56-73

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• THE INFLUENCE OF GREEN PROCUREMENT MANAGEMENT POLICY ON PERFORMANCE OF STATE CORPORATIONS IN RWANDA

  Munezero Harriet, Jackson Ndolo

  Green procurement has become a critical strategy for organizations that aim to achieve environmental sustainability and enhance their performance in the face of increasing competition, market pressure, and regulations. This study aimed to investigate the influence of green procurement management

  35-40

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• THE IMPACT OF STATUS HIERARCHIES IN BRAND COMMUNITIES ON ENVY: THE ROLE OF DESERVINGNESS AND SELF-BRAND CONNECTION

  Justin Goss

  Envy is a universal emotion that can be triggered by upward social comparisons and the possession of prestige products. In this research, we investigate the impact of status hierarchies within brand communities on the occurrence of Malicious and Benign Envy. We conducted two experiments to

  1-15

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• THE IMPACT OF MANAGERIAL INTELLIGENCE ON PROJECT SUCCESS: THE MODERATING ROLE OF PARTICIPATIVE AND DIRECTIVE LEADERSHIP STYLES IN PUBLIC CORPORATIONS IN JORDAN

  Malek Al-Edenat

  Project success (PS) is essential in project management, and various studies have explored the variables that contribute to PS. However, the impact of leaders’ managerial intelligence (MI) on PS has received limited attention, especially in the context of public corporations in Jordan. This

  41-55

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• THE INFLUENCE OF SUPPLIER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF FOOD AND BEVERAGE MANUFACTURING FIRMS IN KENYA

  Fiona Wanjiku Mwangi, Samuel Muli

  Effective supplier relationship management (SRM) has been identified as a critical factor for improving the performance of firms in the supply chain. Poor relationship management can lead to high acquisition costs, long lead times, lower quality materials, poor reputation, low sales, low market

  16-34

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