THE USE OF MUHAMMADIYAH TRADEMARK FOR RELIGIOUS JUSTICE IN CHARITY BUSINESS MARKETING

Abstract

This normative-empirical study analyzes the use of Muhammadiyah trademark in a charity business
marketing based on religious justice. The research method employs library research, observation, and
interviews, with qualitative descriptive analysis as the data analysis method. The study reveals that
Muhammadiyah's charity business products are marketed based on the religious value of seeking benefit and
benefit for the sake of one and only God. Muhammadiyah's management has established many schools,
madrasas, Islamic boarding schools, and orphanages, which are seen as noble deeds that uphold religious
values. The study concludes that the use of Muhammadiyah trademark in charity business marketing can be
justified as based on religious justice, as it serves the need of the Ummah and shows the organization's
reputation and goodwill.