INTEGRATING THE RIGHT DIGITAL CORPORATE CULTURE FOR SUCCESSFUL DIGITAL STRATEGIZING

Abstract

The constantly evolving digital landscape has challenged organizations to adapt and implement
digital transformation strategies. However, many of these strategies fail due to a lack of consideration for
corporate culture. This paper explores the role of corporate digital culture in digital strategizing and
emphasizes the need for a comprehensive approach that incorporates business, IT/IS, and change
management strategies aligned with the organization's culture. To support our argument, we conducted a
systematic literature review of 57 papers published between 1990 and 2022 that focused on digital
transformation, digital culture, and corporate culture. Our analysis reveals that culture plays a critical role in
digital transformation success, and by neglecting it, organizations risk failure. We also identified five critical
components of culture - corporate entrepreneurship, digital awareness, digital skills, ecosystem orientation,
and employee engagement - that must be incorporated into a digital transformation strategy for success. The
article concludes that organizations must develop a multi-faceted strategy that encompasses culture as a vital
component, and adequately measure and manage cultural aspects to achieve successful digital
transformation.