EXPLORING THE LINK BETWEEN E-COMMERCE AND ENTREPRENEURSHIP INTEREST AMONG DIPONEGORO UNIVERSITY STUDENTS IN INDONESIA
Keywords:
Interest in entrepreneurship, interest in e-commerce, e-commerce attitude, perceived benefits, perceived convenience.Abstract
Entrepreneurship is an attractive career path for university students, particularly in today's
challenging economy. However, many students remain hesitant to take the leap into entrepreneurship. To
investigate this, a study was conducted among 200 Diponegoro University students who had taken an
entrepreneurship course. The study aimed to analyze the students' interest in entrepreneurship using ecommerce through the Technology Acceptance Model (TAM) method. The results showed that both the
perceived benefits and convenience of e-commerce had a positive and significant effect on e-commerce
attitudes. E-commerce attitudes, in turn, had a positive and significant effect on e-commerce interests, which
subsequently had a positive effect on the students' interest in entrepreneurship. The study concluded that ecommerce can encourage students' interest in entrepreneurship, as it provides perceived benefits and ease of
running business operations. The study emphasizes the need for universities to prepare graduates to become
entrepreneurs amid the challenging economy, and e-commerce is significant in creating business opportunities
for students, particularly those with limited capital. Overall, the study highlights the potential of e-commerce
in promoting entrepreneurship among university students in Indonesia.
