EFFECT OF INNOVATION ON ORGANIZATION PERFORMANCE IN JUHEL PHARMACEUTICAL COMPANY, ENUGU NIGERIA

Abstract

The study examined effect of innovation on organization performance in pharmaceutical company in
Enugu State, Nigeria. The objectives of the study were to: examine the effect of process innovation on
organization performance of pharmaceutical firms in Enugu State, Nigeria and determine the effect of product
innovation on organizational performance of pharmaceutical firms in Enugu State, Nigeria. Descriptive survey
was adopted. Statistical Package for Social Sciences (SPSS) versions 16.0 were used. To confirm the significance
effect of the variables, regression analysis was performed. The study revealed that that process innovation had
significant effect on performance of Juhel pharmaceutical company in Enugu State, Nigeria. And product
innovation had significant affect on performance of Juhel pharmaceutical firms in Enugu State, Nigeria. The study
concluded that process and product innovation had significant effect on performance of Juhel Pharmaceutical
Company in Enugu State, Nigeria. It recommended that organizations should continue to ensure that process
innovation serve as an increase in sales and sustained in order to maintain the firm’s growth and product
innovation should be carefully handled in order to intensified and allow for more product quality and
diversification.