FACTORS AFFECTING INVESTMENT DECISION FOR BUILDING APARTMENT HOUSES IN HO CHI MINH CITY, VIET NAM
Keywords:
Decision, investment, building, apartment houses, Ho Chi Minh CityAbstract
This study aims to determine and measure the impact of factors that affect the investment decision for building apartment houses in Ho Chi Minh City (HCMC). According to the analysis of HCMC real estate market espically apartment house market, the author used the exploratory factor analysis (EFA) to test the reliability of the scale, EFA and the regression analysis. The results show that there are 7 influencing factors, in which the technical infrastructure factors, legal factors, and social infrastructure factors are the most important factors that determine the investment decision for building apartment houses. From research results, the author makes some recommendations to improve the marketing activities for apartment houses developer.
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