A STUDY ON THE COMMUNICATION STRATEGIES OF YOUTH TELEVISION OPEN PROGRAM HOSTS

Abstract

Youth is the hope and future of the nation. As the film and television industry continues to innovate and develop, the youth TV open program has come into the limelight. The program is oriented to the youth audience, and uses the value of role models to lead to the realization of empathic communication, to establish a correct view of idols, and to achieve the purpose of teaching in the heart. The "Voice" and "A Good Lesson" are excellent examples of youth TV public lecture programs in China, in which the hosts assume the role of bridging the communication between the guests and the youth. In this paper, the study of youth TV open class program host communication strategy is launched, which elaborates on the overview of China's youth TV open class program, analyzes the study of youth TV open class program host communication, and describes the communication strategy of youth TV open class program hosts. With a view to providing implications for youth open television program host communication strategies.