ADAPTATION AND INNOVATION: EXPLORING THE DEVELOPMENT PATH OF MUNICIPAL TV PROGRAMS

Abstract

Municipal TV programmes are facing the dilemma of being squeezed out of the market due to the rapid development of integrated media, shortage of talents, lagging technology and other factors. Now that access to information has increased and the audience of grassroots television stations has declined drastically, is there still a need for municipal television programmes. This study describes the current situation and importance of the survival of county and municipal television programmes, and concludes with a discussion of the development path for county and municipal television programmes to break through the predicament. Municipal TV programmes should focus on talent development, be close to people's livelihoods, and actively integrate with new media to find a path of innovative development