RESEARCH ON THE SUSTAINABLE DEVELOPMENT OF TOURISM INDUSTRY IN XISUO VILLAGE FROM THE PERSPECTIVE OF COMMUNICATION AND EXCHANGE

Abstract

Xisuo Village, as the center of the famous Jiarong chieftain culture in Tibetan area of Sichuan, has a history of more than 600 years showing the characteristics of multi-ethnic co-habitation and multicultural symbiosis and the association, communication and integration of various ethnic groups have played an important role in the economic, cultural and social development of Xisuo Village. Based on the analysis of the characteristics of ethnic association, communication and integration in Zhuokeji area and the combination of local culture in folk houses, population and material resources, as well as the introduction of Xisuo village and ethnic culture, this paper points out the existing problems of local tourism in the aspects of uneven development factors, rigid publicity mode and poor management of scenic spots, and proposes corresponding solutions to these problems. At the same time, ideas such as enhancing multicultural sustainability and artificial intelligence for sustainable tourism development are diffusely proposed.