The International Journal of Interdisciplinary Research in Marketing and Management (IJIRMMA) is an academic journal that facilitate interdisciplinary research in the fields of marketing and management. The journal publishes original research articles, literature reviews, case studies, and book reviews that offer insights into the interrelationships between these two fields.
The IJIRMMA aims to promote a deeper understanding of the complex interactions between marketing strategies, business practices, and organizational management. The journal encourages the use of diverse research methodologies, including quantitative, qualitative, and mixed-methods approaches. It also welcomes contributions from scholars, researchers, and practitioners from a variety of disciplinary backgrounds, including marketing, management, psychology, sociology, economics, and communication.
The IJIRMMA welcomes contributions from scholars, researchers, and practitioners from a variety of disciplinary backgrounds, including marketing, management, psychology, sociology, economics, and communication. The journal encourages the use of a wide range of research methodologies, including quantitative, qualitative, and mixed-methods approaches.
The IJIRMMA publishes original research articles, review articles, case studies, and book reviews. The journal's content is designed to provide insights into current marketing and management practices and identify emerging trends and issues. The IJIRMMA seeks to contribute to the development of theoretical frameworks and practical applications in marketing and management research, addressing the challenges facing businesses and organizations in the global marketplace.
The journal's editorial board consists of leading scholars and practitioners in the fields of marketing and management. The IJIRMMA uses a rigorous peer-review process to ensure the quality and relevance of the articles published in the journal. The journal is published quarterly, both online and in print, and is available to researchers, scholars, and practitioners around the world.