Original Peer Review Articles

• ANALYSIS OF THE INFLUENCE OF AI-DRIVEN SERVICES ON CUSTOMER PERCEPTION IN THE NIGERIAN E-COMMERCE SECTOR

  Aniebiet Etuk, Aniefiok Okon Akpan, Aniekan Eyo Awah

  https://doi.org/10.5281/zenodo.14733901

  This study examined the influence of AI-driven services on customer perception in the Nigerian e-commerce sector. Using a survey design, data were collected from 384 respondents representing diverse customer demographics in Nigeria. The findings revealed that AI-driven personalization enhanced

  1-15

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  DOI: https://doi.org/10.5281/zenodo.14733901
• THE ROLE OF TECHNOLOGICAL SERVICE INNOVATION IN ENHANCING CUSTOMER SATISFACTION: AN ioT AND SMART HOSPITALITY STUDY OF HOTELS IN UYO, AKWA IBOM STATE

  Aniebiet J Etuk, Aniekan Eyo Awah

  https://doi.org/10.5281/zenodo.15050816%20

  In today’s rapidly evolving hospitality industry, technological service innovation has become a key driver of customer satisfaction. The integration of the Internet of Things (IoT) and smart hospitality solutions has transformed hotel operations, enabling seamless connectivity, personalized

  16-28

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  DOI: https://doi.org/10.5281/zenodo.15050816