Vol. 12 No. 1 (2025)

Original Peer Review Articles

  • ANALYSIS OF THE INFLUENCE OF AI-DRIVEN SERVICES ON CUSTOMER PERCEPTION IN THE NIGERIAN E-COMMERCE SECTOR
    Aniebiet Etuk, Aniefiok Okon Akpan, Aniekan Eyo Awah
    https://doi.org/10.5281/zenodo.14733901

    This study examined the influence of AI-driven services on customer perception in the Nigerian e-commerce sector. Using a survey design, data were collected from 384 respondents representing diverse customer demographics in Nigeria. The findings revealed that AI-driven personalization enhanced

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    DOI: https://doi.org/10.5281/zenodo.14733901