THE CENTRALITY OF LANGUAGE IN THE GLOBAL ERA OF TRANSLATION

Abstract

This paper delves into the impact of globalization on contemporary translation in light of the rise
of e-commerce and localization, automation, the prominence of supranational organizations, and time
constraints, with emphasis on the centrality and marginalization of certain languages. The study employed a
descriptive methodology and briefly outlined the historical background responsible for the emergence of
globalization. A major finding of the paper is the successful use of machine translation in some institutes,
while needing improvement in most cases. Additionally, translation memories have become pervasive in major
organizations as a cost and time-saving measure. The paper also highlights the challenges associated with
translating concepts and the potential endangerment of peripheral languages in the global translation system.
Ultimately, this paper aims to elevate the status of translation studies as a scientific discipline and emphasizes
its significance in understanding globalization.