AN ANALYSIS OF SELECT NOLLYWOOD FILM AS A PURVEYOR OF NIGERIA’S IMAGE AND CULTURAL DEVELOPMENT
Keywords:
Nollywood films, promoter, Nigeria’s cultural development, Nigerian indigenous cultureAbstract
This study sought to establish the significance of Nollywood films as a purveyor of Nigeria’s cultural development. The study was anchored on the Bullet theory of Harold Lasswell. The study adopted empirical qualitative research methodology in form of ethnographic investigation. The primary sources of data for this study include the use of selected Nollywood video films such as: ‘Lionheart’ directed by Genevieve Nnaji 2018. Secondary data include existing scholarly literatures such as books, journals, theses, newspapers, magazines, internet sources, and other relevant materials that centre on Nollywood films and culture. Data were collected from these sources and analyzed in relation to the questions and objectives of the study. Descriptive analysis used was to describe the basic features of the data in the study and the phenomenon of culture in filmic texts. Findings from the study showed that Nollywood serves as a veritable medium for the promotion of indigenous cultural development of Nigeria better than any other medium. It was concluded that Nollywood serves as a veritable medium for the promotion of indigenous cultural development of Nigeria better than any other medium. No one can tell our stories better than ourselves and the study recommended that Nollywood films should be painstakingly researched before they are produced or released film to ensure that every sequence in the films promotes Nigeria’s cultural heritage, realities and values, positively.
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