BURNOUT IN THE NIGERIAN PHARMACEUTICAL INDUSTRY: A STUDY ON IMPACT ON CREATIVITY, COMMITMENT, AND TURNOVER INTENTIONS DUE TO ‘JAPA’ SYNDROME

Abstract

This research explores the impact of employee burnout on creativity, affective commitment, and turnover intention in the Nigerian pharmaceutical industry. The study focuses on the Maslach Inventory Model and encompasses emotional exhaustion, depersonalization, and reduced personal accomplishment. Primary data was collected through a structured questionnaire from 184 employees in Lagos, Nigeria. The findings reveal significant relationships between employee burnout and creativity, affective commitment, and turnover intention. The study recommends designing burnout-reduction programs and initiatives across various business units and awarding the best unit based on creativity, innovation, commitment, and productivity. The study highlights the growing trend of employee burnout due to 'Japa Syndrome' and performance demands. It underscores the detrimental effects of burnout on employees' personal and professional relationships, organizational commitment levels, and overall performance