Review Paper

• BURNOUT IN THE NIGERIAN PHARMACEUTICAL INDUSTRY: A STUDY ON IMPACT ON CREATIVITY, COMMITMENT, AND TURNOVER INTENTIONS DUE TO ‘JAPA’ SYNDROME

  Haghani, S. R., Hazraty, M., Moosivand, M., Gilan, I

  This research explores the impact of employee burnout on creativity, affective commitment, and turnover intention in the Nigerian pharmaceutical industry. The study focuses on the Maslach Inventory Model and encompasses emotional exhaustion, depersonalization, and reduced personal

  44-55

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• ANALYZING THE RELATIONSHIP BETWEEN INNOVATION CAPABILITY, CRM, AND SME PERFORMANCE IN PLATEAU STATE

  Rufina Muhammed

  Small and medium-sized enterprises (SMEs) contribute significantly to the economic development of both emerging and established economies by providing up to 40% of the gross domestic product and 60% of total employment opportunities in developing countries. However, SMEs face some difficulties

  1-31

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• WORKING CAPITAL MANAGEMENT AND FINANCIAL PERFORMANCE OF CONSUMER GOODS SECTOR IN NIGERIA: AN EMPIRICAL STUDY

  Joshua, A. A, Nurudeen, A. R.

  This study analyzes the impact of working capital management on the financial performance of quoted consumer goods sector in Nigeria over a period of 10 years, from 2011 to 2020. Data from nine companies were utilized through the panel regression method to determine the correlation between

  56-67

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• CONSUMER BEHAVIOR AMONG YOUNG FEMALE CONSUMERS IN SAUDI ARABIA: THE ROLE OF PEER AND PARENTAL INFLUENCE IN BUYING DECISIONS

  Skorikov, V., Vondracek, D

  Consumer behavior is a critical concern for producers and marketers to understand as it has a significant impact on the success or failure of a product or service. This study examines the influence of parental and peer power on the purchase decisions of young female consumers in Saudi Arabia.

  30-44

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• THE ROLE OF SERVICE RELIABILITY AND CUSTOMER EMPATHY IN DETERMINING CUSTOMER SATISFACTION IN RIVERS STATE HOTELS

  Charles-Davies, S. O

  The quality of service and customer satisfaction are major contributors to the success of organizations in the hospitality industry. This study aims to examine the relationship between service quality and customer satisfaction in hotels located in Port Harcourt, Rivers State, Nigeria. The unique

  67-76

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• REDUCING THE COST OF OPERATION FOR ENTREPRENEURS IN AKWA IBOM STATE BY ADDRESSING POWER SUPPLY CHALLENGES

  Christian D. Brown

  This study analyzes the impact of working capital management on the financial performance of quoted consumer goods sector in Nigeria over a period of 10 years, from 2011 to 2020. Data from nine companies were utilized through the panel regression method to determine the correlation between

  76-89

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