PROMOTING THE EASE OF USE OF ZAKAT E-PAYMENT SYSTEM FOR UNDERGRADUATES IN MALAYSIA

Abstract

This study explores the acceptance of Zakat E-payment among undergraduate students in Malaysia. The Technology Acceptance Model (TAM) framework was used to identify the variables that influence an individual’s intention to use e-payment. The study collected data through a self-administered survey questionnaire, which was distributed to 210 undergraduate students in Malaysia. The results of the study indicate that the providers of Zakat E-payment should create highly usable applications to attract more users. Financial literacy, perceived usefulness, perceived ease of use, and enjoyment have a direct positive effect on users' attitudes towards e-zakat payment, while financial literacy, perceived usefulness, perceived ease of use, enjoyment, and attitude have indirect positive effects on users' behavioural intention of e-zakat payment. These findings suggest that marketing initiatives should focus on promoting the user-friendly characteristics of Zakat E-payment. Additionally, user interactions should be maintained as easy and enjoyable to increase customer excitement. Therefore, this study provides comprehensive information on the determining factors that can assist the Malaysian zakat e-payment system in drawing in more clients