EXPLORING CONSUMER PERCEPTIONS OF AI-DESIGNED BAGS IN THE FASHION WORLD

https://doi.org/10.5281/zenodo.13619716%20

Authors

  • Ling Wei Macau University of Science and Technology, Macau, 999078, China
  • Jianhua Li University of Finance and Economics International Education College, Shanghai, 200433, China

Keywords:

Artificial Intelligence, Bags, Consumer Acceptance, Fashion Industry, Design Innovation

Abstract

The integration of artificial intelligence (AI) in the fashion and design industry has revolutionized product creation, including the realm of bags. This study investigates consumer acceptance of AI-designed bags across various categories, such as luxury, mass branded, and unbranded bags. Drawing from prior research, which highlights AI's ability to drive innovation in design [1] and the varying consumer responses to AI-designed products across categories [2], our research delves into the specific context of bags. We aim to discern how AI designed bags, in comparison to those crafted by human designers, impact consumer favorability and purchase attitudes

Published

2024-09-03

How to Cite

Ling, W., & Jianhua , L. (2024). EXPLORING CONSUMER PERCEPTIONS OF AI-DESIGNED BAGS IN THE FASHION WORLD. SADI Journal of Economics and Social Sciences (SJESS), 10(4), 14–21. https://doi.org/10.5281/zenodo.13619716

Issue

Vol. 10 No. 4 (2023): October-December

Section

Original Peer Review Articles
Copyright & Licensing

Copyright (c) 2023 SADI Journal of Economics and Social Sciences (SJESS)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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