HOST IP EXPANSION UNDER THE THRESHOLD OF OMNIMEDIA--LINKAGE OF SMALL SCREENS, FEEDING THE BIG SCREEN

Abstract

The all-media era has ushered in a period of parallel integration across multiple media platforms, accompanied by rapid advancements in new media technologies. As these platforms explore paths to convergence, creating host IP presents new opportunities and catalyzes the transformation and upgrading of traditional media. This study aims to delve into the utilization of moderator IP to bridge the gap between old and new media, forging connections between smaller screens and harnessing the potential offered by new media before disseminating content onto the big screen. By adopting this approach, the overall value of moderators is enhanced, shedding light on the significance of shaping moderator IP and facilitating the transformation and upgrading of traditional media. By exploring these dynamics, this research offers valuable insights into the evolving landscape of media integration and communication strategies in the all-media era.