Articles

• HOST IP EXPANSION UNDER THE THRESHOLD OF OMNIMEDIA--LINKAGE OF SMALL SCREENS, FEEDING THE BIG SCREEN

  Zhang Shaoshuai

  The all-media era has ushered in a period of parallel integration across multiple media platforms, accompanied by rapid advancements in new media technologies. As these platforms explore paths to convergence, creating host IP presents new opportunities and catalyzes the transformation and

  11-17

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• STUDY ON THE ROLE OF CULTURAL SOFT POWER IN INTERNATIONAL COMMUNICATION

  Zhima Luosang

  In a complex international context, cultural soft power is a key factor in sustaining national cohesion and national vitality. In order to clarify the importance of cultural soft power in international competition, the positive role of cultural soft power needs to be analyzed. Using the

  1-10

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