CULTURAL CONFIDENCE CONSTRUCTION OF CONTEMPORARY COLLEGE STUDENTS: A CASE STUDY OF ENGLISH MAJORS

Abstract

In the context of accelerating globalization, a subset of English majors exhibit a marked deficiency in cultural confidence. Such deficiency predominantly manifests as an uncritical veneration of foreign cultures, cultural aphasia, inadequate comprehension of esteemed traditional culture, and insubstantial consciousness towards learning contemporary progressive culture. The multifaceted reasons contributing to this phenomenon encompass the influence of foreign culture, flaws in the education system, English major students’ limited intercultural communication skills, the homogeneity of English teachers’ knowledge base, and the inadequate incorporation of cultural confidence in curriculum planning. The question of how English majors can reinforce cultural confidence, advance its development, and undertake the historic task of disseminating the excellent traditional Chinese culture, within the prevailing education scenario, necessitates attention. This paper scrutinizes the current condition of cultural confidence among English majors, deliberates the underpinning reasons, and proposes strategies for fortifying English majors' cultural confidence.