RESEARCH ON INNOVATION PATH OF DARK TOURISM BASED ON MICRO-NICHE MARKET

Abstract

The rapid development of the global Internet has caused a lot of unknown information about disputes and suffering to appear in media reports. The human being is not satisfied passively accepting these reports, and then turning to the consumption of this information. These "pathological curiosities" gave birth to the development of dark tourism. This not only increases the number of tourists to dark destinations but also brings more inspiration and education to tourists. This paper conducts market segmentation from the perspective of micro-niche market through the study of dark tourism history and literature. Based on recent product classification and innovation, speculate on the potential development direction of dark tourism in the future.