Articles

• EYE-TRACKING: THE INFLUENCE OF PICTURE AND TEXT LAYOUT ON THE EFFECT OF COMMERCIAL ADVERTISING

  Sun Yuhao

  Advertisements play a crucial role in promoting products and shaping the brand image. The primary purpose of advertising is to capture consumers' attention and convey brand-related information. In this study, we investigate two typesetting methods in advertisements. The positions of images and

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• RESEARCH ON INNOVATION PATH OF DARK TOURISM BASED ON MICRO-NICHE MARKET

  Kexin Han

  The rapid development of the global Internet has caused a lot of unknown information about disputes and suffering to appear in media reports. The human being is not satisfied passively accepting these reports, and then turning to the consumption of this information. These "pathological

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