FACTORS INFLUENCING STUDENTS’ ADOPTION OF E- LEARNING AT POST COVID-19 ERA IN NIGERIA

https://doi.org/10.5281/zenodo.13710720

Authors

  • Abugu James Okechukwu Department of Marketing, Faculty of Business Administration, Enugu Campus, University of Nigeria Nsukka, Enugu state Nigeria
  • Godfrey Chekwube Onah College of Business, Law and Governance, James Cook University Townsville Queensland Australia
  • Abugu, Ebere Mercy Department of Marketing, Faculty of Business Administration, Enugu Campus, University of Nigeria Nsukka, Enugu state Nigeria

Keywords:

e-learning, less time, customized services, cost effectiveness, accessibility healthiness, personnel, technologies.

Abstract

The outbreak of covid-19 certainly increased the engagement in online services worldwide, Nigeria inclusive. Certain restrictions against personal contact, public gathering, travelling, long working hours, and crowding were well observed during covid-19. The restriction order brought about the closure of many organizations including universities. As a way of survival, many organizations including higher institutions of learning engaged in online services. This invariably resulted to saving of time, customized services and cost effectiveness among other things. As if the online service practice would decline at the post covid-19 reverse was the case as many higher institutions of learning continued to engage in e-learning. This study therefore interrogates whether less time investment, customized services, cost effectiveness and accessibility that are inherent in e-learning, respectively, resulted to the continuous and increase adoption of e-learning at post covid 19 era. The study respondents comprised students of National Open University of Nigeria (NOUN) Asaba Study Center and ESUT Business School Enugu Nigeria. After the analysis of the data collected from the respondents and test of the hypotheses using regression analysis, it was discovered that less time investment, cost effectiveness, customized learning and service accessibility respectively has positive relationship with the adoption of e-learning at post covid 19 era. It was concluded that e-learning consumes lees time, leads to customize services, is cost effective and also accessible. It was thus recommended that higher institutions of learning in Nigeria should improve their e services, especially through the deployment of qualified personnel and the use of appropriate technologies so as to save more time, money, health, serve the customers better and be easily accessed

Published

2024-09-06

How to Cite

Abugu , J. O., Onah , G. C., & Abugu, E. M. (2024). FACTORS INFLUENCING STUDENTS’ ADOPTION OF E- LEARNING AT POST COVID-19 ERA IN NIGERIA. International Journal of Interdisciplinary Research in Marketing and Management (IJIRMM), 11(3), 38–47. https://doi.org/10.5281/zenodo.13710720

Issue

Section

Original Peer Review Articles

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