Vol. 11 No. 3 (2024): July-September

Original Peer Review Articles

  • Emma R. Johnson

    This study investigated the relationship between a consumer's celebrity worshiping and their values orientation for materialism and its role in shaping their tendency toward compulsive buying. The study sample of 336 consumers from different cities in Saudi Arabia was analyzed. Despite the

    DOI: https://doi.org/10.5281/zenodo.12805185
  • John M. Anderson

    The shift to the 4th Industrial Revolution (4IR) is said to have potential to increase productivity and improve the quality of life. In the context of the Out-of-Home (OOH) advertising industry, the 4IR era is characterized by using emerging technologies to provide targeted advertising. Without

    DOI: https://doi.org/10.5281/zenodo.12805187