Vol. 11 No. 3 (2024): July-September

Original Peer Review Articles

  • READINESS OF THE OUT-OF-HOME ADVERTISING INDUSTRY FOR THE 4TH INDUSTRIAL REVOLUTION
    John M. Anderson
    https://doi.org/10.5281/zenodo.12805187

    The shift to the 4th Industrial Revolution (4IR) is said to have potential to increase productivity and improve the quality of life. In the context of the Out-of-Home (OOH) advertising industry, the 4IR era is characterized by using emerging technologies to provide targeted advertising. Without

    20-37
    DOI: https://doi.org/10.5281/zenodo.12805187
  • FACTORS INFLUENCING STUDENTS’ ADOPTION OF E- LEARNING AT POST COVID-19 ERA IN NIGERIA
    Abugu James Okechukwu, Godfrey Chekwube Onah , Abugu, Ebere Mercy
    https://doi.org/10.5281/zenodo.13710720

    The outbreak of covid-19 certainly increased the engagement in online services worldwide, Nigeria inclusive. Certain restrictions against personal contact, public gathering, travelling, long working hours, and crowding were well observed during covid-19. The restriction order brought about the

    38-47
    DOI: https://doi.org/10.5281/zenodo.13710720
  • THE IMPACT OF SOCIAL MEDIA INFLUENCERS AND MATERIALISM ON COMPULSIVE BUYING BEHAVIOR
    Emma R. Johnson
    https://doi.org/10.5281/zenodo.12805185

    This study investigated the relationship between a consumer's celebrity worshiping and their values orientation for materialism and its role in shaping their tendency toward compulsive buying. The study sample of 336 consumers from different cities in Saudi Arabia was analyzed. Despite the

    1-19
    DOI: https://doi.org/10.5281/zenodo.12805185