Original Peer Review Articles

• THE POWER OF GROWTH HACKING STRATEGIES: A CASE STUDY OF UBER'S EXPONENTIAL GROWTH IN THE DIGITAL MARKETING WORLD

  O. D. Paschoal

  This paper explores the concept of Growth Hacking and its importance in the digital marketing
  world, focusing on its potential as a strategy for startups to achieve exponential growth. The study uses Uber's
  private transport network as a case study to evaluate the growth hacking

  13-25

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• STRATEGIES AND CHALLENGES IN ATTRACTING FDI TO THE TOURISM INDUSTRY IN TUYEN QUANG AND BINH PHUOC PROVINCES, VIETNAM

  Tran Vuong

  The tourism industry plays a significant role in the economic development of Vietnam, and the
  demand for investment capital for tourism is high. While internal capital is limited, attracting external
  investment is essential, and foreign direct investment (FDI) plays a critical role in

  39-48

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• ANALYZING THE RELATIONSHIP BETWEEN STORE IMAGE AND STORE LOYALTY: A CASE STUDY OF AGORA SUPERMARKET FROM THE PERSPECTIVE OF BANGLADESHI SHOPPERS

  A. Shamsher

  This study aims to analyze the relationship between store image and store loyalty in the context of
  Bangladeshi supermarket shoppers through a case study on Agora, a leading supermarket in Bangladesh. The
  paper explains the importance of store image, customer satisfaction, and store

  1-12

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• UNDERSTANDING KNOWLEDGE ECONOMICS AND ITS IMPORTANCE FOR UZBEKISTAN'S ECONOMIC DEVELOPMENT

  Juraev Dostonbek

  The concept of knowledge economics highlights the importance of knowledge as a valuable
  resource in the post-industrial society. This article delves into the various definitions of knowledge economics
  proposed by different scholars and institutions such as the World Bank. The widespread

  26-28

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• SUSTAINABLE DEVELOPMENT OF TOURISM RESOURCES IN TUYEN QUANG AND BINH PHUOC PROVINCES, VIETNAM: A COMPARATIVE ANALYSIS

  Hau Long

  This paper analyzes and assesses the tourism development resources of Tuyen Quang and Binh
  Phuoc provinces in Vietnam. It compares the advantages of tourism development resources in the two
  provinces, which are located near major cities, and identifies opportunities for the development

  29-38

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