Original Peer Review Articles

• PROMOTIONAL ACTIVITIES AND BRAND LOYALTY OF DETERGENTS AMONG NIGERIAN UNIVERSITY STUDENTS: A CASE STUDY OF SUNLIGHT DETERGENT AND VERITAS UNIVERSITY ABUJA

  Orji Mary, Solomon NA

  This study aimed to investigate the effect of promotional activities on brand loyalty of detergents
  among Nigerian university students, with a specific focus on Sunlight detergent and Veritas University Abuja.
  A survey research design was used with a sample size of 320 students out of a

  19-33

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• CONTRADICTIONS AND IMPEDIMENTS IN THE NIGERIAN PUBLIC SECTOR MANAGEMENT: PERISCOPING THE CHALLENGES AND WAY FORWARD

  Momoh Justine, Batman S. T.

  This article examines the contradictions and limitations that hinder the Nigerian public sector
  management from being the driving force of national development. Drawing on the political economy theory,
  the authors explore the power dynamics and domination mechanisms that characterize the

  56-64

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• YOUTH ENTREPRENEURSHIP AS A STRATEGY FOR POVERTY ALLEVIATION: A CASE STUDY OF SIERRA LEONE IN THE MANO RIVER UNION

  Samuel Chen

  This study explores the relationship between youth entrepreneurship and poverty alleviation in
  Sierra Leone, using both quantitative and qualitative methods. The study involved administering
  questionnaires to 150 SME owners, including youth entrepreneurs in Guangzhou, Freetown, and

  34-48

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• HEALTH IMPACT OF IRRIGATION SCHEMES: A CASE STUDY OF THE KAMPE IRRIGATION SCHEME IN NIGERIA

  Kosamu D. , Akanmu

  This study examines the health impact of the Kampe irrigation scheme on the immediate
  environment of Yagba West Local Government Area in Kogi State, Nigeria. The creation of water resources
  such as dams and irrigation systems have affected human health through the transmission of

  1-18

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• CONSUMER ETHNOCENTRISM AND ITS IMPACT ON PURCHASE DECISIONS: A STUDY OF GHANAIAN CONSUMERS

  Kofi B. , Acheampong G. S.

  The study investigated the extent of consumer ethnocentrism in Ghana and its effects on purchase
  decisions. Both qualitative and quantitative methods were used, and a convenience sampling technique was
  utilized to select 480 respondents. Results revealed that Ghanaians exhibit some level

  65-75

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• THE IMPORTANCE OF ENVIRONMENTAL SCANNING FOR SUCCESSFUL MARKETING: AN ANALYSIS OF INTERNAL AND EXTERNAL FACTORS

  Sylvester Gray

  The marketing environment is a complex and rapidly changing landscape that poses significant
  challenges to businesses seeking success in the market. In order to thrive, businesses must adapt to the internal
  and external forces that affect marketing decisions and their ability to

  49-55

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